Evaluation Question 3

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To Summarise:

At the planning stage we did audience research by asking the public, particularly of our target audience (15-20 year olds) various questions about our film, in particular things such as what they think to our plot, story and what they think we should do that might improve our film. This was after we gave them various bits of information such as the story to the film and the script. We did this by sending about 10 people questions on the social networking site Facebook and evaluating the results that were sent back to us.  To thr right is a screenshot of the questions we sent to our audience.

The audience research was a success as many people who we asked questions to were interested in this genre of film and with the added twist at the end, they would be interested in seeing how the film pans out and how much it alters from films that are similar but don’t have this twist at the end. We took this feedback on board and the main point we took from the feedback is that the advertisements and overall story of the film needs to follow particular habits which are found in our genre of film although keep the twist at the end hidden until it actually happens. This means that it will be a surprise to the audience and will be more effective.

This obviously means that when we are filming and editing our film, we need to make sure that there are no obvious hints about what is about to happen later in the film to make it effective. As our film also has a lot of editing in it, with various shots such a split screen, and phone conversations which keep jumping from one person to another, it can get a little confusing for the audience if it is not edited and filmed properly, we made sure that we did this correctly and made sure the story made sense to the audience.

In addition to this, although the main character in the film is dead and this is the twist in the end shows that he is dead, you don’t actually see how he dies which means that it may be confusing for some of the audience to understand that he is actually dead. Originally we decided not to have the sound of a car crash when Ciaran disappears although after what we learned from audience feedback that it may be confusing if there is not a clear sign that Kieran is dead we decided to add it.

Another key piece of audience research that we picked up and we decided to take on board and changed our film massively was that the split-screen may not have worked to full effect. This was because we was originally because we wanted to have the entire film in split-screen although we had more than 2 characters, meaning that we would just have to sharply switch from one character to another, which would make it look slightly amateurish. We feel that just having split-screen now and again to show how similar the two characters are and for some phone conversations would work much better than having the entire film in split-screen.

We also felt that we wanted the audience to relate more to the main characters in the film, therefore we added more dialog and conversations between the characters to show what emotions they are going through.