Wednesday, 25 April 2012

Evaluation question 2

This is the link to my evaluation question 2 on SlideShare.
Evaluation question 2 link - SlideShare

Evaluation question 1

1. In what ways does the media product use, develop or challenge forms and conventions of real media products?

Our film generally follows a simple method in terms of the story telling and goes straight from start to end without any flashbacks or flash forwards, although the editing of the film means that our film may break away from conventions as we used a lot of editing which shows both characters at the same time on a split screen.
An example of shot-reverse-shot during a conversation in our film:


Shot-Reverse-shot

Our conventions of continuity worked and flowed throughout the film quite well and we thought our short film was smooth with no obvious cuts between characters or scenes. We also edited a lot of our film, in some parts when we were cutting between two scenes sharply and we put a black screen before we cut to a different scene. In addition to this, we used shot-reverse-shot which made the conversations between two of the characters, this makes the conversation between the two flow more naturally as you can see the facial expressions of both of the people having the conversation.

We also used a few close-ups in our film which we needed to edit correctly to make our film run smoothly, but they had the effect that they can give more of an indication into the emotions of our characters and writing on a note from Claire to Kieran. Here is a link to our film on YouTube:

Unforgettable YouTube Video Link

We use close ups in a significant amount between 3:06 and 3:15.


To the left is another screenshot towards the beginning of our film, it is a close up of both of the charaters when they are having a conversation over the phone to each other, this gives the audiene a view into how close the relationship is between the couple as you can see their facial expressions when they are talking to each other and shows how similar they are.
We believe our film takes a different approach to how these films normally lay out in terms of content, and is almost like two film genres rolled into one, one of these being a love genre and the other being disaster. Also as the film starts of as a generally happy and uplifting film which is the general convention of this type of genre, it quickly turns towards the end of the film which is why we think it goes against people’s expectations of what might happen in the film which will cause an element of surprise which is what we are going for. Our film and the plot could be considered in some ways, to the very successful film ‘Titanic’ which features two people in love and is a generally happy film throughout until the end where disaster strikes.

Our film follows the traditional genre of these types of films and several of our shots are split screens with Kieran on one half and Clare on the other doing the same thing, for example, one of these shots is where they are both walking past a fence and stroking their hand across it. We needed to make sure that both of the characters put their hand on the rail at the same time and in the same spot so that this particular ran smoothly and started and finished at the same time to each other because we are making the point across to the audience that the two characters are similar in many different ways, if they are not equal in this shot it can have a negative effect. A screenshot on this shot is above.


To ensure that the editting and cutting between two different shots was not noticable and to ensure smooth running we also tried to keep our characters in towards the centre of the picture when they are walking on themselves. This can be seen on the two screenshots above when Kieran is walking out of the house. Keeping the character in the centre of the screen ensures that it is not too noticable that there has been a cut in the shot and makes for a smooth running throughout the film.

There is not really any reference to any other films in our short film although the idea to use split screen came from another short film that we looked at during our research although we changed the method of this in many ways. We generally wanted to make our film unique and offer the audience something which they haven’t seen before in terms of the plot and the content of the film so we decided to try to keep away from using anything which may have been in another film.

We wanted our film to have a certain amount of audience pleasure because it breaks away from modern and general conventions, and we believe that it is an ‘old-school’ film in many ways where we let the disaster happen in the end unlike many modern films where the disaster doesn’t happen, we just let the film get on with it in some ways, which hopefully the audience wll have enjoyed as it doesn’t follow a normal plot and varies throughout the film.. This is why we took serious attention to the plot and script, because we didn't want to give anything away that there would be a twist at the end that breaks away from normal traditions of this type of film genre.

Critical Evaluation Question 4

Here is a powerpoint of the digital media which we used to help produce and edit our film. It shows both the digital hardware and digital software that we used in our production.

Monday, 23 April 2012

Critical Evaluation Question 3

What have you learned from your audience feedback?

We first uploaded our video onto YouTube not long back. This was the incomplete version and was our target to gain some audience feedback on how we could improve upon our film in different ways relating from sound to different angles.
We responded to the comments made by the audience after their viewing of the initial video by adding some music to it to give it that little bit extra, as most of the feedback was about the lack of music on the video. The previous audience research that we had done prior to putting our video out there for feedback, was that we went round people and gathered primary research by asking them what they like in films and then what they liked about our film and how it could be changed as well as other questions related to this topic.

When we filmed and edited our film we made it apparent to the audience, using their feedback. The way we did this was to change the sequence of events around, so that the viewers could understand it more easily. The scene where the main character is looking at his girlfriend has been edited and moved near to the end of the film to give the audience a better idea of the events that caused this tragedy.

The audience responded to our film when we trialled it by providing us with positive feedback and how effective it was. The comments made by the viewers were very productive and let us know that nothing needed majorly changing with our short production. The film was interpreted differently by different people that watched it. Our film may have affected people of different cultures in certain ways. The reaction from people with different lifestyles and lifestyles similar to those in our film felt that the video related to them in one way or another.
The completed version after audience feedback is featured in the clip below.

Critical Evaluation Question 2

Here is the film poster for our A2 media production. As shown in the mind map above, the film has many attributes that mean it can relate to film posters from extremely successful films.


Below is the film poster for 2010 film 'Inception'. This is the main poster we based our design on. As you can see the title, movie quote and credits are all placed in similar positions to the ones on our poster. Both also feature big images as the background. The main difference is that the Inception poster is vertical, yet ours is horizontal. We chose to do it horizontally as it shows that the relationship of the two characters on each sie are being dragged apart, whereas the Inception poster follows the plot of the story as it's about going through levels of dreams which would be recognised as more vertical.

Critical Evaluation Question 1

In what ways does the media product use, develop or challenge forms and conventions of real media products?

Our media product uses forms of real life media products in various ways. The first thing that is similar to real media products that most people will pick up on is the different camera shots. These are done from different angles and really capture how one of the characters is feeling, may this be through facial expressions, posture or body language. The way the character on the right is walking up and down the room would signify a slight sign of anxiety. Another sign of anxiety can be sensed through an action that one character performs during the outdoor conversation. This occurs when the character puts his hand over his eye (below) after the other character in shot mentions about him driving home from a party - again this challenges conventions of those in real media products.

Our film develops conventions from our last media product, in the way it is edited. Last year we used a lot of fading in and fading out to cut between shots and scenes. This year we have developed this to make it look like it goes straight into the next shot or scene, This gives it more continuity in the sense that it gives the film a better flow.



The way the actual film runs from start to finish is quite similar to real life media products that are recently gaining popularity in the fact that the order of the film is different to the events that occurred in the film. Other factors that contribute to a lot of recent films which is challenged in our film is the use of split screen images. We use these to mix up our production and give it a bit more variety. In ways it also compares the two characters in shot's lifestyles. The shot shown below is one of a couple of split screen shots in our film.




We wanted to try and relate our film to the audience that view it so we didthis in as many ways as we could, but yet still trying to make the film effective. One section of the film - where Nick and Ciaran are conversing - is a section in which we thought the younger audience of whom our film is aimed at could relate to, as it refers to a party and going out and just having a good time. I feel that our film challenges conventions of real media products with the different range of shots that we use in our film. We have used a lot of close up shots to really capture important features like facial expressions and certain movements. Some are shown here:













The two shots that we captured here contrast in every way. They contrast in gender as one is male and the other is female. They contrast in moods as Ciaran's facial expression comes across as happy, whilst Claire's comes across as quite sad. They also contrast in the fact that one of these was shot before the incident, and the other was shot after the incident.